Bringing your B2B Marketing Database up to date

With any B2B marketing activity, there are a number of ways to select new B2B prospects and often these include using existing prospect databases or even your customer base.

Typically, many of our clients do not have ongoing data refreshes across their existing data, meaning that over time the quality of their own B2B data reduces in its effectiveness. KnowledgeBank can take your existing B2B data and cleanse and enhance your records to: -

1. Refresh the address information and bring up to a PAF standard.

2. Add telephone and fax numbers where they are available.

3. Enhance your data with additional fields such as company turnover and employees.

4. Identify the SIC and more detailed classifications for your existing customers.

5. Supply additional decision maker information and related business email addresses.