Business LifeStages

Companies which are actively looking for new products and services are obviously good targets for any direct marketing activity and therefore it a natural for our clients to look for triggered events which relate to their own products.

A trigger can be as simple as an annual renewal of an existing product, a result of an economic event out of their control or as a result of an ongoing expansion of their business.

KnowledgeBank have spent several years building models of possible trigger points which can identify companies as prime targets for direct communication. Our current clients using our triggered marketing approach include blue chip companies and we also develop bespoke solutions in conjunction with our clients, where they are looking for something specific to them.